For Whom

Who Exhibits at Precious?

Precious is the Nordic meeting ground for the watch and jewellery industry where manufacturers, suppliers and buyers from major chains and independent clock and jewellery shops exhibit and meet.

Precious is the fair for you as a watch- and jewellery supplier or if you are a provider of other products or services related to the industry.

Statistics from Precious 2016

- The fair hosted 178 exhibitors from 11 different countries.. 
- A total of 384 brands were represented at the fair.
- The number of unique visitors was 3 387, an increase by 6,3 percent.
- The number of companies represented by the visitors increased for the fifth year in a row, reaching 906. 98 of them came from other countries than Sweden, an increase by 32,4%.

  • Hotels

    Precious works with two hotels close to Stockholmsmässan:

    Scandic Talk Hotel
    Best Western Royal Star

    Click here to see more hotels near Stockholmsmässan.

  • Scandic Talk Hotel

    If you want to stay close to Precious, Scandic Talk Hotel is the place for you. You will find the hotel adjacent to Stockholmsmässan.

    If you want to explore the rest of Stockholm during your stay, that is not far away either. The commuter train station is just 100 meters away, and will take you to central Stockholm in less than ten minutes.

    A secure car park is also available for all guests.


    Price per room and night:
    Single room: 1550 SEK
    Double room: 1750 SEK

    VAT and breakfast are included in the price.
    Booking code: BPRE040917

    To get the prices mentioned above, make your room reservations before 15 August.

    +46 8-517 517 00

  • Best Western Royal Star

    Best Western Royal Star is a charming 4-star hotel situated only 100 meters from Stockholmmässan. The hotel has 103 spacious and well-furnished rooms with a restaurant, bar, sauna and one of Stockholm’s largest hotel gyms.


    Prices per room and night:
    Single room superior: 1495 SEK
    Single room de luxe: 1695 SEK
    Double room superior: 1895 SEK
    Double room de luxe: 2195 SEK

    Including VAT, parking, breakfast, wifi, gym and sauna. 
    Booking code: PRE060917

    Make your room reservation before 13 August.

    +46 8-99 02 20
    .(JavaScript must be enabled to view this email address)

  • How to find us

    Stockholmsmässan's East Entrance, Mässvägen 1, Älvsjö
    Click here to see a map

    By Taxi

    The major taxi companies have fixed prices between Stockholmsmässan and Arlanda, Bromma Airport and Stockholm City.

    Taxi Stockholm
    Phone: +46 8-15 00 00

    Taxi Kurir
    Phone: +46 8-30 00 00

    Phone: +46 20-20 20 20

  • By Car

    Take the E4/E20 and follow the signs for Mässan/Älvsjö.

    The parking fee is 40 SEK per hour or 120 SEK for a whole day.

  • With Public Transport

    Both buses and commuter trains stop at the Älvsjö Station, located right next to Stockholmsmässan.  The journey by commuter train from Stockholm Central Station to Stockholmsmässan takes just ten minutes.

    Commuter train takes you from Arlanda Airport to Älvsjö station in 47 minutes.

Precious Magazine

Precious Magazine is the evident communications channel for your target group, with interesting articles and commentary alongside with information about all of the exhibitors. Through advertising here you will achieve maximal exposure before, during and after the fair.

Publishing date: Week 32, 2017
Circulation: 8 000 printed copies / e-magazine
Target group: Watch and jewellery stores, multibrand stores and chains and other operators in the business.

.(JavaScript must be enabled to view this email address)
+46 (0)224 863 00
Ad Materials Due: May 31, 2017
Print Optimized PDF:
Ad Delivery for print: .(JavaScript must be enabled to view this email address)
ICC profile: Coated FOGRA39
High-resolution PDF
Production of ads: We offer to produce ads at a fixed price of 2 500 SEK per ad, excluding VAT.
Language: The Magazine is bilingual in both Swedish and English. You can choose whether to publish your ad in Swedish, English or both languages.

Below the booking form you can read Precious Magazine 2017.


Precious Stand Services

Everything for your stand.

We can help you with all that you need for your stand, such as lighting, power connections, carpeting and furniture. In order to ensure proper service you must be booked well in advance of the fair.

Orders to be placed no later than 31 May 2017!

Order your stand service at
Activation code: pre17

Douglas Starö

Stand service
Tel: +46 224-863 00