In 2017, 14 percent of the Swedish consumers bought clothing, shoes and jewellery online. This means that 86 percent still used the physical store. How do the stores stand in the competition with online shopping? On Friday at 13.30 we will meet Vanessa Leporati from the Stockholm Fashion District. She will share her tips on how to get customers to shop in your store, but also how to look at e-commerce, not as a threat but as a possibility to develop our skills in being our very best.