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11 May 2018

Precious Talents 2018: Axel & Rönne

Axel & Rönne is a trio – Erik Axelsson, Karl Rönneklev and Adetoun Ayoade – with a passion for craftsmanship. Their ambition is simple: to inspire and to be inspired.

“We combine minimalistic design with Italian craftsmanship, and create timepieces where all components are equally attended with zero compromise.”

The straps are made by hand in collaboration with an Italian family with a long history of leather craftsmanship. The traditional vegetable tanning, handmade stitches of waxed linen thread, patina coating and distressing gives a unique look for each individual strap. The heart of the watch is made in Switzerland. 

“Driven by the modern creative minds of our time, we continue to create, letting every timepiece remind us that good things take time.”

The two founders Erik Axelsson and Karl Rönneklev are both from Småland. Erik has explored various creative fields since young age and more than a decade of experience in product development and design. Karl is a structured person that sees the beauty in the combination of engineering and art. Adetoun Ayoade, born in Nigeria but moved to Sweden 13 years ago. She has vast experience in the fashion industry and in fashion management.

To Axel & Rönne’s website >>

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